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Do you know what makes an effective health club contract? Before you start looking at templates, here are three things you should do. You have the space, the equipment, the staff, the passion for helping people achieve their fitness goals, and the marketing plan to…
Low fitness levels have long been tied to higher risk for heart problems. Now researchers say men’s cardiorespiratory fitness is tied to their risk for stroke, as well. Researchers in Norway followed 2,014 middle-aged men for more than 20 years. Those who were unfit for…
When selling gift certificates, it's important to know what the specific laws are in your state. If you aren't careful, it could cost you. Selling gift certificates can be a great way to introduce fitness newcomers to the services your club provides, and give regular…
Help your members stay motivated and fight the urge to drop their fitness routine with these seven tips. The holiday season brings with it a whole lot of distractions. Shopping for gifts, decorating your home, attending holiday parties, and visiting with relatives can all make…
Are you data literate? Today’s business owner should be able to answer that question with some degree of certainty. Data drives so many critical decisions that being able to interpret the numbers can make or break a business, especially in the dynamic health club sector.…
With so many club members using a wide variety of equipment, injuries can happen at any time. Here are some tips to keep your members injury-free and minimize your liability risks. Injuries are a huge source of lawsuits and headaches for health club owners. Avoiding…
Halloween candy is in the bargain bin and holiday sales are on the horizon, which means it's time to start thinking about 2019. For fitness professionals, that means anticipating what the top exercise trends will be next year. To get an idea of what's in…