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Artificial intelligence-assisted CRM may become your gym’s best sales tool—and sooner than you’d think. Artificial intelligence (AI) once was associated with apocalyptic science fiction, from the rogue android “replicants” of Blade Runner to the doomsday scenarios of The Matrix. But today’s tech-driven world has brought…
Learn how to crunch the numbers to optimize revenue with these takeaways from an IHRSA 2018 session. Data, its collection and utilization, continues to be a red-hot topic in global business, and the fitness industry is no exception. The ubiquity of wearables, social media, newsletter…
There are 960 million people around the world over 60 years old who are interested in living their healthiest life. Here are seven ideas to keep your older membership active and engaged. Despite what the Instagram models and stock image sites would have you believe,…
Digital services can increase engagement, retention, and revenue. Here’s how to get connected. Every health club operator knows that member retention is essential for running a successful business, but few know the true costs of attrition in dollars and cents. According to IHRSA’s Profiles of…
It’s time to take control of your health club’s tech strategy. "There’s an old Silicon Valley joke that programmers like to tell: “There are 10 types of people in the world: Those who understand binary, and those who don't.” Though this quip probably didn’t cause…
The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success. A constant stream of new members is the lifeblood of a club, so we say each year in IHRSA’s Profiles of Success. Acquiring new members…
In the end, the growing need for space made the difference: the fifth FIBO CHINA will take place in a new location. The National Exhibitions and Conference Center in Shanghai is the second-largest exhibition centre worldwide, providing FIBO CHINA with new opportunities to stage both…