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Anyone who knows what`s going to be “in”, has a competitive edge over their competitors who don`t know. Fitness experts gave their opinions on possible trends for 2018 in a worldwide survey. What are the fitness trends and which kinds of training have passed their…
Take member engagement to the next level to watch your results and retention soar. In any discussion on retention, the two hottest topics are always engagement and onboarding. Several sessions at IHRSA 2018 covered these subjects, which is proof of how much attention health club…
Fitness strengthens its position as the #1 European sports activity – about 60 million members in Europe in 2017 - European health and fitness club memberships grew by 4.0% to 60.0 million in 2017- Total fitness club revenues were €26.6 billion (+3.8% at constant currency)-…
The new European Data Protection Regulation, going into effect on May 25, will impact more gyms than you might think. With the new European Data Protection Regulation going into effect on May 25, businesses are working feverishly to understand what is required to be in…
Learn how to provide a high-end locker room experience without breaking the bank. You may not realize it, but your locker room may be hemorrhaging your gym’s retention rate. While it may not seem like a priority to some health club operators, the quality of…
The 472th edition of the Eurobarometer is all about sport and physical activity, or more accurately, the lack of it. The main finding of the research is: ‘Nearly half the Europeans never exercise or play sport, and the proportion has increased gradually in recent years’.…
You hear everywhere that running will wreck your joints. But what does science say? It’s one of the most common refrains in the fitness world: Running will wreck your knees. But how true is it, really?  Researchers from Spain tackled that age-old question. After crunching…